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Is internet video the next big thing? It has recently knocked e-mail right off the charts as the hottest trend online. Sure, videos have been bouncing around the net since it went mainstream, but internet video marketing is still fresh and ripe pickings. It all started rolling with sites like Yahoo and everybody’s favorite, YouTube. Now, new video sites are breaking onto the scene like 1950’s pop-band one-hit wonders. The marketing possibilities are endless, especially for those working on a shoestring budget, because if put together just right, anyone, any company, big or small, can go instantly global.
Exactly right now, the elevator is on the ground floor, time to rush on. People are tired of opening their online junk mail. The idea isn’t new. In fact, it’s been around for about 20 years, but most of the video you come across online is still of individual web surfers clowning around or blabbering on about nothing at all.
Do you remember the last advertisement you came across while paging through a magazine? I sure don’t. Marketing big-wigs call it ad blindness. We are so used to being inundated with unsolicited advertising that, unless it’s a real attention grabber, we tend to just tune that advertising out. E-mail isn’t fun anymore, it is work, and e-mail advertisements are just shoved aside like so much junk.
I don’t know about you, but I barely even pay attention to my e-mail nowadays, giving it a quick scan for what’s important and dumping the rest. It seems like every day my e-trash gets fuller and fuller.
And I haven’t even mentioned the viruses, worms, spy ware, blah, blah, blah… You get the point. If I don’t know who it’s from, nine times in ten I don’t even open it.
Now, imagine you’re an internet marketer. You have an honest message that people will want to read. How are you going to get it to them if the spam filter on their inboxes just sweeps your e-mail away with all the trash?
Well, here’s some good news for you. Starting a new online marketing campaign is as easy as pie. Internet video marketing is leaving super old e-mail marketing in its wake.
There are literally hundreds of sites ready to host your unique product video. Or, host it yourself! Set your company apart by hitting YouTube with your customized video marketing message.
If your target market is under 40, you’ve got it made. Gen. X’s and their successors are eating up online video, and internet video marketing is absolutely exploding. Take advantage of it, and send a brilliant visual message to your target audience that a flat old e-mail could never convey!
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Source by Alexis Jameson
